# 3.1: Factorial Designs

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Just as it is common for studies in education (or social sciences in general) to include multiple levels of a single independent variable (new teaching method, old teaching method), it is also common for them to include multiple independent variables. Just as including multiple levels of a single independent variable allows one to answer more sophisticated research questions, so too does including multiple independent variables in the same experiment. But including multiple independent variables also allows the researcher to answer questions about whether the effect of one independent variable depends on the level of another. This is referred to as an interaction between the independent variables. As we will see, interactions are often among the most interesting results in empirical research.

## Factorial Designs

### Overview

By far the most common approach to including multiple independent variables (which are also called factors or ways) in an experiment is the factorial design. In a between-subjects factorial design, each level of one independent variable is combined with each level of the others to produce all possible combinations. Each combination, then, becomes a condition in the experiment. Imagine, for example, an experiment on the effect of cell phone use (yes vs. no) and time of day (day vs. night) on driving ability. This is shown in the factorial design table in Figure $$\PageIndex{1}$$. The columns of the table represent cell phone use, and the rows represent time of day. The four cells of the table represent the four possible combinations or conditions: using a cell phone during the day, not using a cell phone during the day, using a cell phone at night, and not using a cell phone at night. This particular design is referred to as a 2 × 2 (read “two-by-two”) factorial design because it combines two variables, each of which has two levels.

If one of the independent variables had a third level (e.g., using a handheld cell phone, using a hands-free cell phone, and not using a cell phone), then it would be a 3 × 2 factorial design, and there would be six distinct conditions. Notice that the number of possible conditions is the product of the numbers of levels. A 2 × 2 factorial design has four conditions, a 3 × 2 factorial design has six conditions, a 4 × 5 factorial design would have 20 conditions, and so on. Also notice that each number in the notation represents one factor, one independent variable. So by looking at how many numbers are in the notation, you can determine how many independent variables there are in the experiment. 2 x 2, 3 x 3, and 2 x 3 designs all have two numbers in the notation and therefore all have two independent variables. Some people refer to these are two-way factorial ANOVA. The numerical value of each of the numbers represents the number of levels of each independent variable. A 2 means that the independent variable has two levels, a 3 means that the independent variable has three levels, a 4 means it has four levels, etc. To illustrate, a 3 x 3 design has two independent variables, each with three levels, while a 2 x 2 x 2 design has three independent variables, each with two levels.

In principle, factorial designs can include any number of independent variables with any number of levels. For example, an experiment could include the type of psychotherapy (cognitive vs. behavioral), the length of the psychotherapy (2 weeks vs. 2 months), and the sex of the psychotherapist (female vs. male). This would be a 2 × 2 × 2 factorial design and would have eight conditions. Figure $$\PageIndex{2}$$ shows one way to represent this design. In practice, it is unusual for there to be more than three independent variables with more than two or three levels each. This is for at least two reasons: For one, the number of conditions can quickly become unmanageable. For example, adding a fourth independent variable with three levels (e.g., therapist experience: low vs. medium vs. high) to the current example would make it a 2 × 2 × 2 × 3 factorial design with 24 distinct conditions. Second, the number of participants required to populate all of these conditions (while maintaining a reasonable ability to detect a real underlying effect) can render the design unfeasible. As a result, in the remainder of this section, we will focus on designs with two independent variables. The general principles discussed here extend in a straightforward way to more complex factorial designs.

### Assigning Participants to Conditions

Recall that in a between-subjects single factor design, each participant is tested in only one condition. In a between-subjects factorial design, all of the independent variables are manipulated between subjects. For example, all participants could be tested either while using a cell phone or while not using a cell phone and either during the day or during the night. This would mean that each participant would be tested in one and only one condition.

Since factorial designs have more than one independent variable, it is also possible to manipulate one independent variable between subjects and another within subjects. This is called a mixed factorial design. For example, a researcher might choose to treat cell phone use as a within-subjects factor by testing the same participants both while using a cell phone and while not using a cell phone. But they might choose to treat time of day as a between-subjects factor by testing each participant either during the day or during the night (perhaps because this only requires them to come in for testing once). Thus each participant in this mixed design would be tested in two of the four conditions. This is a complex design with complex statistical analyses. In the remainder of this section, we will focus on between-subjects factorial designs only. Also, regardless of the design, the actual assignment of participants to conditions is typically done randomly.

## Non-Manipulated Independent Variables

In many factorial designs, one of the independent variables is a non-manipulated independent variable. The researcher measures it but does not manipulate it. An example is a study by Halle Brown and colleagues in which participants were exposed to several words that they were later asked to recall (Brown, Kosslyn, Delamater, Fama, & Barsky, 1999)[1]. The manipulated independent variable was the type of word. Some were negative health-related words (e.g., tumor, coronary), and others were not health related (e.g., election, geometry). The non-manipulated independent variable was whether participants were high or low in hypochondriasis (excessive concern with ordinary bodily symptoms). The result of this study was that the participants high in hypochondriasis were better than those low in hypochondriasis at recalling the health-related words, but they were no better at recalling the non-health-related words.

Such studies are extremely common, and there are several points worth making about them. First, non-manipulated independent variables are usually participant background variables (self-esteem, gender, and so on), and as such, they are by definition between-subjects factors. For example, people are either low in self-esteem or high in self-esteem; they cannot be tested in both of these conditions. Second, such studies are generally considered to be experiments as long as at least one independent variable is manipulated, regardless of how many non-manipulated independent variables are included. Third, it is important to remember that causal conclusions can only be drawn about the manipulated independent variable. Thus it is important to be aware of which variables in a study are manipulated and which are not.

## Non-Experimental Studies With Factorial Designs

Thus far we have seen that factorial experiments can include manipulated independent variables or a combination of manipulated and non-manipulated independent variables. But factorial designs can also include only non-manipulated independent variables, in which case they are no longer experiment designs, but are instead non-experimental in nature. Consider a hypothetical study in which a researcher simply measures both the moods and the self-esteem of several participants—categorizing them as having either a positive or negative mood and as being either high or low in self-esteem—along with their willingness to have unprotected sex. This can be conceptualized as a 2 × 2 factorial design with mood (positive vs. negative) and self-esteem (high vs. low) as non-manipulated between-subjects factors. Willingness to have unprotected sex is the dependent variable.

Again, because neither independent variable in this example was manipulated, it is a non-experimental study rather than an experimental design. This is important because, as always, one must be cautious about inferring causality from non-experimental studies because of the threats of potential confounding variables. For example, an effect of participants’ moods on their willingness to have unprotected sex might be caused by any other variable that happens to be correlated with their moods.

## References

1. Brown, H. D., Kosslyn, S. M., Delamater, B., Fama, A., & Barsky, A. J. (1999). Perceptual and memory biases for health-related information in hypochondriacal individuals. Journal of Psychosomatic Research, 47, 67–78.

This page titled 3.1: Factorial Designs is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by Yang Lydia Yang.