Let’s say that a bank wants to make sure that their new commercial will make them look good to the public, so they recruit 7 people to view the commercial as a focus group. The focus group members fil...Let’s say that a bank wants to make sure that their new commercial will make them look good to the public, so they recruit 7 people to view the commercial as a focus group. The focus group members fill out a short questionnaire about how they view the company, then watch the commercial and fill out the same questionnaire a second time.
