The correlation coefficient (represented by the letter r) measures both the direction and strength of a linear relationship or association between two variables. \[r=\dfrac{S S X Y}{\sqrt{S S X \c...The correlation coefficient (represented by the letter r) measures both the direction and strength of a linear relationship or association between two variables. r=SSXY√SSX⋅SSYSSXY=ΣXY−1n(ΣX⋅ΣY)r=SSXY√SSX⋅SSY=−445√580⋅330=−0.9479