This page introduces key statistical concepts, covering data types (qualitative and quantitative) and sampling methods for reliable representation. It details the four measurement levels (nominal, ord...This page introduces key statistical concepts, covering data types (qualitative and quantitative) and sampling methods for reliable representation. It details the four measurement levels (nominal, ordinal, interval, ratio) and stresses accurate data reporting and organization. It also highlights the significance of experimental design, including random assignment and control groups, while addressing ethical considerations in statistics.