The name comes from a famous quote, attributed to Mark Twain: “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” Eat the Frog is also the title of a...The name comes from a famous quote, attributed to Mark Twain: “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” Eat the Frog is also the title of a best-selling book by Brian Tracy that deals with time management and avoiding procrastination.