So far, we have primarily discussed observational studies – studies in which conclusions would be drawn from observations of a sample or the population. In contrast, it is common to use experiments wh...So far, we have primarily discussed observational studies – studies in which conclusions would be drawn from observations of a sample or the population. In contrast, it is common to use experiments when exploring how subjects react to an outside influence. In an experiment, some kind of treatment is applied to the subjects and the results are measured and recorded.