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8.8: Summary

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    64304

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    Except in specific cases, observing every member of a population can be a time-consuming and resource-intensive process, though such methods are used in some applications. Sampling part of a population provides a practical alternative if the method of sampling is done correctly. The simplest sampling method from a conceptual standpoint is the simple random sample, which guarantees that each member of the population has an equal chance of being selected for the sample. If the simple random sample is done correctly, the probability that the sample is representative of the population is quite high, and statistical methods can be used to determine how large any errors might be from taking the sample.

    If a simple random sample cannot be used, then there are alternative methods for sampling that can make sampling easier and more efficient. Both methods studied in this chapter are based on dividing a population into smaller, easier-to-handle groups. In cluster sampling, the groups should each be representative of the population, and a simple random sample of these groups is used in the study. In stratified sampling, the groups should be homogeneous within the groups, and simple random samples are taken from each group. Both methods allow the researcher to break the population into groups for which a simple random sample may be easier to implement. Stratified sampling has the added benefit that the resulting statistical procedures will provide better results, assuming the methods are applied correctly.

    Non-response is a critical problem that can reduce the universality of analysis results even with a sound sampling procedure. The crucial aspect of non-response is whether the reason for individuals electing not to participate in the survey relates to the issues covered in the survey. If non-respondents differ greatly from those who respond, the results of the survey will be biased and the corresponding conclusions from the research study may contain significant errors. When non-response is a problem, researchers often employ techniques to find out as much as they can about the those who elect not to participate.


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