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3.7.5: The Supreme Court and Personal Attitudes

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    59214

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    Consider the study of the effect of a supreme court ruling about same-sex marriage and personal attitudes from Section 2.5.4. In that study participants used an article about the upcoming supreme court ruling on same-sex marriage. The researchers randomly assigned each participant to either read an article that indicated that the supreme court was likely to rule in favor of same-sex marriage or an article that indicated a ruling against same-sex marriage. Because the researchers decided who would read each article, this study was based on a designed experiment.

    Because this study was based on a controlled experiment, fewer confounding factors were immediately obvious. The main weakness of this experiment was that it was based on a hypothetical situation that may or may not correspond to reality. Indeed, one suggested confounding factor in this case was the potential effect of how the participants obviously knew that they were part of an experiment. One can easily imagine that individuals who hold viewpoints that are perceived as unpopular or controversial may feel the need to temper their responses in an experimental situation such as this, particularly when expressing internal perceptions. That is, participants who do not approve of same-sex marriage may be more likely to state that they would support it to some extent to appear less controversial. The authors of the study addressed this problem by pointing out that participants appeared to express both positive and negative reactions to each of the potential rulings, but that this confounding effect could not be ruled out (Tankard and Paluck 2017).

    Another related potential problem is that this type of experiment may cause participants to personally understand the issue to an extent that they otherwise might not (Egan and Citrin 2011; Unger 2008; Tankard and Paluck 2017). Therefore, the authors of the study pointed out that the results from the experiment only approximated what might happen with a real-world event.


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