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7.3: Getting a Good Sample - Get a Random Sample

  • Page ID
    57568
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    Given these concerns, how do we know we got a good sample? Put differently, is our sample a spot-on estimate of the population mean? Or did we miss the bullseye?

    Keep in mind that getting a good sample is not just a statistical issue, but a research design issue. The research design issue is important because the procedures used in sampling and recruiting a sample affect the validity of the sample and whether the sample is a good representation of the population. Statistics do nothing to help a sample recruitment strategy that only consists of Caucasian, upper-middle class individuals, and college students. Depending on the intent of the results, the sampling strategy needs to reflect the goals of the study and the theoretical premise of the study. That being said, some populations are simply hard to sample and recruit. Police officers with PTSD generally do not participate in studies about their mental health because of the fear of being stigmatized. LGBTQ+ individuals who are not out to their communities are difficult to recruit via sites or centers, such as LGBTQ+ agencies, where there would be a ready audience. The research method of sampling and recruitment needs to be monitored when considering populations that are simply not readily available to participate.

    • What would be the start of a good sample?
    • Sampling ideally has to be random. We want a random sample. Why random?

    If we keep sampling, obtaining observations or data at random, meaning no pattern, no purpose, no objective, we should get results from each sample that are the same as the population. Random means getting observations higher and lower than the true population mean. This is how the observations would disperse in the distribution if we did nothing. We want nothing to affect our estimation of the population parameter.

    The opposite of random sampling is convenience sampling. This sampling is not a statistical term; it is more of a research design sampling procedure. Convenience sampling is recruiting readily available participants. Examples include sampling college students in a classroom by walking into the classroom and asking for volunteers. Surveying clients waiting in a doctor’s office is a form of convenience sampling. While convenient and easy to execute, it is not random sampling and runs the risk of sampling only a portion of the population rather than obtaining a sample from the full range of the population.


    This page titled 7.3: Getting a Good Sample - Get a Random Sample is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Peter Ji.