# 32.1: How We Think Science Should Work


Let’s say that we are interested in a research project on how children choose what to eat. This is a question that was asked in a study by the well-known eating researcher Brian Wansink and his colleagues in 2012. The standard (and, as we will see, somewhat naive) view goes something like this:

• “The preplanned comparison shows Elmo-branded apples were associated with an increase in a child’s selection of an apple over a cookie, from 20.7% to 33.8% ($χ22012)$